The Essence series fly rods have quickly become industry favorites for those searching out premium performance fly rods that are reasonably priced. In 2008, the Essence series rods racked up an Editor's Choice Award from Fly Fish America Magazine, a "Best Fly Rod" award from Outdoor Life Magazine and the editors of Fish & Fly Magazine stated that the Essence series rods "...outperformed several other rods costing seven times as much!" Not bad for just a single year's collection of reviews!

We worked with Mel Krieger on the development of three unique rod series - Essence FS, Essence FC and Essence FW. All three series are manufactured with a "Ross Exclusive" proprietary graphite design, resulting in rods that are smooth casting, sensitive and precise. The Essence series fly rods carry line effortlessly when casting in close, or reaching out to far away targets. All three series are powerful and sturdy, yet light enough to minimize fatigue with long days on the water.

The Essence series fly rods have been assigned graphite designations of R-1, R-2 and R-3 to highlight design differences. While the fundamentals of each series remain true to the design, a higher numbered R-Value indicates a slightly faster action.

The Essence series fly rods will set a new standard for what an angler should expect from an affordably priced fly rod. For your money, there is not a better value on the market today!